The people leading
SOSME forward.

Dr. Younes brings more than 24 years of experience in leadership and executive roles across France and MENA. His expertise spans corporate strategy, investment, IPOs, M&A, financial engineering and technology, with a focus on transformation, governance and sustainable growth.

Through Reflexion, his work focuses on financial inclusion, sustainability and SME growth, bringing research, advisory and technology together to turn ideas into practical business solutions. He holds a Doctorate in Finance and Economics from Grenoble École de Management. His research examined bank competition and access to finance for SMEs in Saudi Arabia and Lebanon.

Paula brings more than 20 years of experience in education, public relations, coaching, training and learning-content development. She has spent over a decade with Reflexion Group and MISCT, shaping programs and educational initiatives.

Her work focuses on inclusion, particularly for people with special needs in education and business environments, and widening access to learning and opportunity. She holds a master’s in Education Engineering from Sorbonne University and is the founder of Creative Minds, a robotics institute.

Richard connects client needs with Reflexion’s advisory and technology capabilities. With more than 20 years of international experience across business development, strategic sourcing, finance and trade, he leads proposals, commercial negotiations and relationships across regional engagements.

Shehab leads Reflexion’s platform engineering, turning business requirements into reliable digital systems. He develops SOSME and TSS, The Shared Services platform, with work spanning enterprise applications, backend architecture and API integrations.

Mahmoud leads Reflexion’s applied AI solutions, translating business processes into practical tools. He develops YARA, the AI agent within SOSME, with work spanning document intelligence, finance automation and data migration.